On Subscription

Ev Williams, the CEO of Medium, published a post in April on The Rationalisation of Publishing. Here he defends the idea of user-payed written content on the web. “Look at the renaissance in television — it was driven by a better (non-advertising) business model.” He notices how Netflix has redefined television. Now Spotify did the same for music.

“There is — and probably always will be — a surplus of free content. But that’s like saying there’s a surplus of free food in the dumpster behind the alley. Some of it may be perfectly good, but most of us would rather pay for something more reliable and convenient if we’re able. And many people will pay a lot for something superior.”

Ev Williams

Inevitably, from the CEO of Medium, he discusses how consumers like to pay for bundles:

“There’s a reason we don’t subscribe to TV shows or our favorite bands individually: 1) It would be a pain in the butt. 2) It would be a much worse deal. We pay for bundles, which give us access to lots of options. It’s great, and it will be great for published content, as well.”

Ev Williams

We argue the above reasoning will hold for co-operative software, too. WhatsApp is great, and so are others like SnapChat and even lootjestrekken.nl fills a (seasonal) role (note to non-Dutch readers: this is a site that helps with the Santaclaus presents). But subscribing to all of them individually would be a pain in the ass – especially if you think of all the others that do not yet exist but that would be very useful! (Just head over to InPlace to get an idea).

So the future looks bright, for subscription-based co-operative software!

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